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Dec 5
Swinging Bridges

New York Times columnist David Brooks says he's a swing voter now, and has some advice for the GOP if it wants to win him - and voters like him - back in '08:

The Republicans really need to woo back people like me. I hope they won't mind if I offer a little advice on how to do it.

First, don't listen to your consultants. Over the next few months, pollsters are going to pick out the key demographic groups (left-handed Catholic orthopedists) and offer advice on how to kiss up to those people. Majorities are never built that way. You end up proposing inconsequential micropolicies and selling your soul.

Don't focus on groups, focus on problems. If you have persuasive proposals to address big problems, the majority coalition will build itself.

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