William Beutler's detailed examination and analysis of Hillary Clinton's first foray into advertising on blogs is a must-read even if you're a Republican. The Hillary campaign clearly understands the role the blogospere plays in political campaigns, and is pursuing a strategic effort to reach out to bloggers on both Left and right.
Beutler concludes:
Clinton’s online campaign must be one largely of damage control - managing expectations and placating bloggers who long ago made up their mind against her. Yet while Marsh and others (such as radio talker Ed Schultz) complain that she is not reaching out to progressives, yet through the webcast, blogads and forthcoming guest blogs, that’s exactly what she’s trying to do. Whether Clinton can soften the netroots opposition to her is an open question, but considering the uphill battle, it was probably wise to get started on it first thing.
» Know More Media Review: New Media and the Democritization of Society from Know More Media
Social and digital media have a proliferating affect on society. Some of those affects are devastating while others put more power into the hands of the average citizen by providing another source of information. As more and more people are... [Read More]
Tracked on: January 27, 2007 1:07 AM | Permalink to Trackback