« Early Ad Buys on Blogs for '08 Presidential Race | Main | A Libertarian-Conservative Dream Team? »

Jan13
The YouTube Election

Patrick Hynes, who happens to be Sen. John McCain's new-media guru, looks at the impact of YouTube on the campaign process:

"Whether Republicans are ready for it or not, the website which will have the biggest impact on a candidate’s political life is YouTube,” says David All, a Republican modern media strategist in Washington, DC. "Candidates throughout the country are no longer squaring off against their opponents' media firm, they also face their opponents' tech-savvy, modern volunteer operation which is armed with cost-effective camcorders, free video editing software, high-speed internet connections, and a gnarly laptop to make the magic happen."

YouTube isn't just impacting campaigns. Hynes notes an incident involving Starbucks and YouTube:

YouTube isn’t just for political bickering and banter. Smart corporations recognize the power of web-based video-on-demand, too. Coffee giant Starbucks found itself the subject of a YouTubing in mid-December when Oxfam America posted video of protesters demonstrating outside Starbucks locations. The protesters said they were standing up for "Ethiopian coffee farmers' rights."

Two days later Dub Hay, the head of the Starbucks Coffee Team took to YouTube to explain why Ethiopian coffee farmers make so little money. It’s a fairly esoteric answer that has more to do with trade agreements than corporate greed, but the point is, Starbucks didn’t just sit around and ignore the bad press. It responded swiftly and in kind. And, frankly, Starbucks looked more reasonable than its detractors because of it.

Starbucks' swift reaction to having been "YouTubed" is a good example for corporations and for campaigns in how to use the new media in a media relations situation.

Read the whole article here.

related entries


2 Comments/Trackbacks




» Know More Media: The Keys to Blogging Success, a New Era and an Industry Devided from Know More Media
It's time for a Tuesday highlights melange! There are a few stories I have to mention and others that will simply help you know more either about the new era of elections, how to optimize business or blogging success, and... [Read More]

Taking it to the next level, we can finally focus on the issues via YouTube...

http://www.ExpertVoter.org

gary

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Early Ad Buys on Blogs for '08 Presidential Race | Main | A Libertarian-Conservative Dream Team? »

Advertise

Related Resources

sponsored ads



Incredible Hall of Acclaim.

subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Political Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



ElephantBiz is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

WebMetricsGuru

TheInsurancePolicy

MarketingBlurb