« Just an Actor? | Main | Blowback: Anti-Hillary YouTube Ad Bites Obama »

Mar21
Gaining a New Media Edge

MTV News serves up an alternative view of the anti-Hillary Clinton grassroots ad on YouTube that features Hillary in the remake of Apple's famed 1984 ad, created it seems by a Barack Obama supporter. I mentioned the ad in my earlier post today titled "Dump Into the Information River."

If nothing else, in a run for the White House in which candidates are expected to have to spend upward of $100 million each to be contenders, the noise made by a home-cooked ad seemingly created outside an official campaign organization proves this election will be about more than what the candidates themselves say. But despite what pundits are saying about how the ad shows Clinton as hopelessly out of touch and mired in old-school thinking, don't expect these kind of guerilla tactics to be the tipping point - so says Robert Thompson, director of the Center for the Study of Popular Television.

"I think the impact will be minimal," he said. "The fact that it's an anti-Hillary commercial done in the old Apple style carries some message, but it's clear someone did a typical cool YouTube thing, but whoever made it was in no way a political strategist."

Thompson said if candidates were really looking to get a new media edge on their rivals, they would look to the big screen instead of YouTube. "[Al Gore's environmental documentary] 'An Inconvenient Truth' proved that after how many centuries of communicating political messages the same way - making a speech at a podium and talking loud - that movie proved you can make a point with modern technologies like PowerPoint and really make an impact. If I were running for president now, I wouldn't be thinking about YouTube or commercials, I'd be trying to produce three movies like that on my pet subjects."

Perhaps John Edwards should do an episode of MTV's Cribs.


1 Comments/Trackbacks




I disagree. Youtube is the younger generation's "big screen." Case and point, the rise of waterboarding in the suburbs:

http://www.youtube.com/watch?v=-GcXl1y_mQw

I wish film and television had as much bite as our current internet content.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Just an Actor? | Main | Blowback: Anti-Hillary YouTube Ad Bites Obama »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Political Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



ElephantBiz is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb