Lynn D. Johnson at TechPresident.com looks at the "web analytics" used by various presidential candidates' websites:
As important as the Web 2.0 tools (MySpace, YouTube, Second Life, etc.) and other Web tools (blogs, newsletters, etc.) that the candidates are using to gain voters, are their Web analytic tools in helping their ecampaign managers with converting site visitors into contributors and voters. Without a good Web analytics tool, campaigners can't tell why visitors are coming to their sites or what they're doing while they're there. Without a good analytics tool, it's also hard to identify the navigability of your site. If you can't see the paths that visitors are taking around your site, you can't analyze how they're using your site or even if they're using it the way you intended.
Most are using Google Analytics. Mitt Romney is using SiteCatalyst.
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