« The Advantage of the UnCampaign | Main | The YouTube Impact »

May 3
Obama MySpace Blunder Blowback

The Barack Obama campaign's underhanded seizure of a very popular MySpace page created by a pro-Obama volunteer has indeed hit the big media, including the AP wire, and Obama isn't looking very good. The Chicago Tribune reports on the incident, while Jim Geraghty at National Review gives some advice. Geraghty:

What to make of all this? Obviously, some ordinary folks are more fluent in these emerging technologies than many campaign professionals, and that these gung-ho tech-heads are going to be the first to utilize them. The next great get-out-the-vote tool is probably being tweaked far from the headquarters of a major campaign by some guy in a makeshift home office, while his mother or spouse yells at him for spending all his waking hours on the Internet.

Here's the Google News search on the story.

For what it's worth, here's my take on the story and what the Barack Obama campaign should have done: Ask the creator of the MySpace page to post a prominent notice that the page is unoffocial and not connected to the campaign, monitor the page for factual inaccuracies and email the creator with corrections, but otherwise just leave it alone. Let the grassroots site grow naturally without campaign interference. Doing what the campaign did merely serves to alienate potentially tens of thousands of supporters, create bad media coverage and portray Barack as clueless about the Internet-connected grassroots world he is operating in.

Left basically untouched by the campaign, the Barack Obama MySpace page would have grown - or dwindled - as a direct reflection of Obama's support in the young, Internet-savvy demographic, giving the campaign a near real-time indicator of what messages were resonating, and which were not.

Not anymore.

related entries


2 Comments/Trackbacks




NEW:
Exclusive: TechPresident Traffic Rockets with Obama MySpace Story
http://hammer2006.blogspot.com/2007/05/exclusive-techpresident-traffic-rockets.html
Anthony Speaks On Obama MySpace Takeover: 'They Took This Profile Without My Consent'
http://hammer2006.blogspot.com/2007/05/anthony-speaks-on-obama-myspace.html
How Joe Anthony Schooled the Barack Obama Campaign, and What We Still Don't Know
http://hammer2006.blogspot.com/2007/05/how-joe-anthony-schooled-barack-obama.html
How did Obama get protection? - Chicago Sun-Times
http://hammer2006.blogspot.com/2007/05/how-did-obama-get-protection-secret.html

» Know More Media Review: Obama Blunders, a Universal Search, and Imus Protecting His First Amendment Rights from Know More Media
Barak Oboma may have been trying to protect himself by controlling the social media message but according to ElephantBiz author Bill Hobbs, his seizure of an unofficial MySpace page created in his honor was a big blunder that may... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« The Advantage of the UnCampaign | Main | The YouTube Impact »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Political Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

Know More Media - Government / Politics

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



ElephantBiz is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb