A.C. Kleinheider has some advice for campaigns in the age of social media:
What the rise of YouTube and blogs should teach anyone involved in politics is that you cannot micromanage and protect a campaign the same way anymore. There was an element of control that campaigns had in the past that they just don’t have anymore.
Reaching out to the blogosphere is important for a campaign but you have to realize who and what you are reaching out to. The blogosphere cannot be controlled. Anyone who tries will fail. Openness has consequence, it poses a risk, but so does exclusion. So does going halfway.
Read the whole thing. Kleinheider's tale springs from a mayoral campaign in a midsized city, and what transpired at a lunch they held with local bloggers today, but it contains lessons for larger campaigns for bigger statewide and national offices, too.
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