John Fund says Fred Thompson "will run an unorthodox campaign, one that will challenge the conventional wisdom about how to run for president."
While it was clear Mr. Thompson has found a way to excite the Republican base, his impending candidacy is at a crossroads. He has run what Fred Barnes of The Weekly Standard calls "the greatest non-campaign campaign I've ever seen" and has managed to land in the upper ranks of the crowded GOP field without spending any money. But when his actual campaign begins next month, a different standard of success will be applied.
Many doubt he can catch the front-runners with such a late start in raising money, organization and endorsements. He responds that "it's too late to follow those rules even if I wanted to, and I don't want to." Instead he plans to use new technology in innovative ways that include everything from the Internet to distributing videos to cell phones. Less tech-savvy primary voters can expect to see Mr. Thompson as a constant presence on talk radio and cable TV news. Will that be enough? Much of it may depend on just how much Mr. Thompson can build on the success of Howard Dean in 2004 in harnessing the power of the Internet as a fund-raising tool.
Fund's article also explores Thompson's appeal to conservatives.
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