The leftwing Mother Jones magazine has published an interview with Republican communications and new-media consultant David All that's a must-read if you want to know where the GOP needs to be headed in the use of the Internet and its various social-media platforms. Here's a piece of it, though you need to read the whole thing.
MJ: When I talked to Bill Green at RightMarch, I asked him why they don't do more of the stuff that MoveOn does with podcasting and social networking, and he was like, "Well, I don't think that our members are as interested in that because they've got families and they're working people and they don't have time to meet at someone's house and watch a webcast." Do you agree with that?
DA: What I've noticed is that people are very communication-centric. Whatever form of technology they use most prevalent is what they think everyone else uses or should use and there's no deviation from that. I'm a lot different. I use it all. Facebook, MySpace, all of that stuff-I'm out there, just because I know that it's different communities of people. So, number one, I think that the problem is Mr. Green doesn't do anything other than think and write emails. So he doesn't understand the importance of connecting with thousands of people throughout the nation to spread a message because he's always doing that through email. And everyone he's talking to is doing the same. So it's just creating all these different walled gardens and I think that's the wrong approach. It's like the new websites that are popping up like QubeTV. They're trying to be a conservative YouTube and here's the problem: Can you imagine if every conservative left YouTube? What would happen? It would be another New York Times. I don't think we need to be building gardens and digging moats. I think we need to plop right down among the group of people singing "Kumbaya" and tell them why they're wrong. You know, be willing to get yelled at and everything else, but at the end of the day they are going to appreciate you.
David All is the founder of The David All Group and creator of TechRepublican.com.
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