The Boston Globe looks at campaigns' increasing use of consumer databases and companies that analyze personal data for political ends.
With an increasingly fragmented media market and new consumer niches emerging all the time, campaign specialists say, 2008 presidential contenders are devoting more resources than ever to identifying, categorizing, and making customized appeals to voters.
A Globe analysis of federal campaign finance reports filed by the candidates this year shows that Democrats and Republicans combined have spent at least $4.8 million through June on voter lists, consumer databases, and companies that analyze personal data for political ends.
I wonder... will some publications write fawning articles about well-funded candidates in hopes of getting them to buy their reader database?
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