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Dec29
New Huckabee Ads

Mike Huckabee is cycling a couple of new image/response ads into the rotation in Iowa.

"Founding Fathers": 
"Start Now": 
Both ads are direct responses to the negative ads that Mitt Romney is running against Huckabee in the state.

The first ad outflanks the accusations Romney makes in his ads with references  to Huckabee's record complete with his own news (magazine) quote. It also makes a not-so-subtle appeal to Christian conservatives who are quickly becoming the cornerstone of the former Baptist preacher's campaign.

The latter ad is more direct in calling out Romney. Without using his name, Huckabee simultaneously associates Romney with "Washington special interest groups" and "negative campaigning" while putting him on the "turn the other cheek" moral high ground.

For what the average Iowa voter sees, the second ad may cut through while the first would just blend in with the rest of the misinformation that is on the air.

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» Iowa Poll: Negative Effects from ElephantBiz
The latest poll from Iowa brings new life to Mitt Romney. After two weeks of heavy negative advertising, Romney has regained his lead in Iowa from Mike Huckabee (taken Dec. 26-28):Romney 27% Huckabee 23% Thompson 14% McCain 13% Paul 5%... [Read More]

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