
First Read has a great observation about the television advertising taking place in Iowa:
The TV ad barrage in Iowa really has to be experienced first-hand. You can't really understand it until you spend 30 minutes watching a local newscast here in Des Moines, where every single TV ad during the commercial breaks is from a presidential candidate or a group pushing a presidential candidate. Frankly, nothing breaks out -- we're guessing the Huckabee Christmas ad did have a real impact at the time, because it was far different than anything else on the air. Clinton has an ad in which no one speaks, and that stands out from the crowd. It's a real challenge to media consultants to come up with something that pops. And this may explain why Clinton is going with buying two minutes of ad time the day before the caucuses (something George Allen tried in 2006), because that could break through the clutter. It will be the first time any candidate has attempted to break out of the 30- or 60-second box. With all this money on both sides, isn't it surprising no one's tried the Ross Perot 30-minute paid town hall? Or something like that?






» New Huckabee Ads from ElephantBiz
Mike Huckabee is cycling a couple of new image/response ads into the rotation in Iowa. "Founding Fathers": "Start Now": Both ads are direct responses to the negative ads that Mitt Romney is running against Huckabee in the... [Read More]
Tracked on: December 29, 2007 3:15 PM | Permalink to Trackback